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图生视频

把产品图变成短视频广告

将目录静图做成可滚动停下的短片,用于付费社媒与商品页。无需时间线剪辑即可产出初稿。

Short-form video ad hooks and vertical creative variations

为什么电商团队常卡在创意产能

静态目录在动态信息流里几乎隐形

Meta、Reels 与短视频版位更吃运动。若素材库只有 JPG,你很难认真测试视频钩子——即便产品本身很强。静态图库表现差,往往不是 offer 弱,而是信息流根本不给它们公平曝光。

完整视频制作跟不上每个 SKU

为每个产品雇剪辑或拍摄团队,会在每周测试压力下崩溃。多数团队不需要电影级拍摄——他们需要从现有 Packshot 快速出草稿短片:推进镜头、轻微运动、可停下滑动的循环,今天上线、明天迭代。

买手需要变体,预算才会烧得有意义

投放学习依赖数量与速度。等两周再拍意味着错过测试、反馈变慢,并在过期创意上继续烧钱。用主图 Packshot 做图生视频,能把今天的静帧变成明天可测的广告——趁拍卖还赢得到。

在 Orauria 中如何使用

  1. 01

    Choose a strong product frame

    Use a clean packshot or lifestyle still as the image reference in Studio Video.

  2. 02

    Describe motion and mood

    Write a short prompt for camera move, lighting, and product focus.

  3. 03

    Generate and download

    Create a short clip, review, then optionally add voiceover with Studio audio/TTS for narration.

你可以交付什么

Image-to-video generation

Studio Video and Workflow Generate Video nodes animate still product images.

Optional voiceover

Pair clips with TTS or cloned voices when you need narration — without claiming full talking-avatar lip-sync suites.

Iterate hooks

Regenerate with new prompts to test different motion styles for the same SKU.

示例工作流

Hero packshot → Boost video test

A beauty brand takes their best serum packshot, generates a slow push-in product clip, then tests it as a Meta Advantage+ creative against static ads.

  • Video variant live the same day
  • No shoot or editor required for v1
  • Easy A/B against static creatives

常见问题

Is this the same as a TikTok avatar spokesperson?

No. This page focuses on animating product images into short videos. Digital spokesperson / talking-avatar workflows are a different product surface and are not claimed here.

Can I paste a product URL and auto-build the video?

URL-to-video automation is not the primary flow documented here. Upload your product image (or generate packshots first), then run image-to-video.

What length should I aim for?

Start with short social cuts suitable for feed/story tests. Exact max duration depends on the selected video model — check the model panel in Studio before generate.